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Retailing Management

~ 11th Edition

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Tag Archives: #TikTokMadeMeBuyIt

TikTok Social Listening: Chasing Virality

15 Wednesday Feb 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing, Chapter 15: Retail Communication Mix

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#TikTokMadeMeBuyIt, Social Listening, TikTok

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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …

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Articles by Chapter

Chapter 01: Introduction to the World of Retailing (19)
Chapter 02: Types of Retailers (79)
Chapter 03: Digital Retailing (14)
Chapter 04: Multichannel and Omnichannel Retailing (89)
Chapter 05: Customer Buying Behavior (84)
Chapter 06: Retail Market Strategy (189)
Chapter 07: Financial Strategy (48)
Chapter 08: Retail Locations (40)
Chapter 09: Retail Site Location (16)
Chapter 10: Information Systems and Supply Chain Management (94)
Chapter 11: Customer Relationship Management (50)
Chapter 12: Managing the Merchandise Planning Process (54)
Chapter 13: Buying Merchandise (67)
Chapter 14: Retail Pricing (70)
Chapter 15: Retail Communication Mix (54)
Chapter 16: Human Resources and Managing the Store (65)
Chapter 17: Store Layout, Design, and Visual Merchandising (55)
Chapter 18: Customer Service (70)
Retail Tidbits (125)
Uncategorized (5)

Tags

AI Amazon Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Food Industry Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

Chapter 01: Introduction to the World of Retailing (19)
Chapter 02: Types of Retailers (79)
Chapter 03: Digital Retailing (14)
Chapter 04: Multichannel and Omnichannel Retailing (89)
Chapter 05: Customer Buying Behavior (84)
Chapter 06: Retail Market Strategy (189)
Chapter 07: Financial Strategy (48)
Chapter 08: Retail Locations (40)
Chapter 09: Retail Site Location (16)
Chapter 10: Information Systems and Supply Chain Management (94)
Chapter 11: Customer Relationship Management (50)
Chapter 12: Managing the Merchandise Planning Process (54)
Chapter 13: Buying Merchandise (67)
Chapter 14: Retail Pricing (70)
Chapter 15: Retail Communication Mix (54)
Chapter 16: Human Resources and Managing the Store (65)
Chapter 17: Store Layout, Design, and Visual Merchandising (55)
Chapter 18: Customer Service (70)
Retail Tidbits (125)
Uncategorized (5)

Tags

AI Amazon Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Food Industry Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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