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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
A Wrinkle in Segmentation: The SephoraKids
25 Monday Mar 2024
Tag Archives: TikTok
TikTok: Home for Entertainment, Advertising, and Now Sales
05 Thursday Oct 2023
Posted in Chapter 03: Digital Retailing
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The TikTok Shop is about to drop. Having long ago figured out how to monetize the content that appears on …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
Dollar General Employee Goes Viral on TikTok, Gets Fired, Starts a Movement
01 Friday Jul 2022
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Mary Gundel was a celebrated Dollar General manager, at a store near Tampa. She’d received a letter from headquarters telling …
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