21 Tuesday May 2019
Posted in Chapter 07: Financial Strategy
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Hashtag moments are both a boon and a bane for fashionable brands. The phrase refers to consumers’ desire to access …
10 Wednesday Feb 2016
Posted in Chapter 18: Customer Service
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Even as more and more shoppers seek to gain access to retailers through social media—with some studies indicating that 20 …
05 Thursday Nov 2015
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Whether its seems obvious or not to outsiders, the thing that marks all the top retailers of today is their …
12 Friday Sep 2014
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Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
04 Thursday Sep 2014
Posted in Chapter 14: Retail Pricing
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To achieve its foundational promise of radically low prices, Dollar General often stocks only smaller sizes in its product lines. …
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
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When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
This gallery contains 1 photo.
While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
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