05 Wednesday Nov 2014
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The emergence and spread of beacons—the Bluetooth-enabled, wireless transmitters that retailers use to communicate with people’s smartphones—is prompting reconsiderations of …
18 Wednesday Sep 2013
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Brick-and-mortar stores have long been envious of the amount of data and shopper information that their online counterparts are able …
14 Saturday Sep 2013
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Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
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