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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
A Wrinkle in Segmentation: The SephoraKids
25 Monday Mar 2024
Tag Archives: Sephora
Sephora Enters into $1.2 Million Settlement for Illegally Selling Consumer Data
02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
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Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
As Sephora Adds Products, Rivalry Heats Up at Its Stores
17 Friday Feb 2017
Posted in Chapter 13: Buying Merchandise
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For beauty brands, Sephora is both a blessing and a curse. For Esteé Lauder and L’Oreal for example, the cosmetic-focused …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
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Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
The Sephora Effect: How the Cosmetics Retailer Transformed the Beauty Industry
08 Tuesday Sep 2015
Posted in Chapter 06: Retail Market Strategy
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There once was a gap in the cosmetics retail market. Shoppers could grab inexpensive, questionable quality products at their local …
Sephora magnifies mobile ambitions via in-store signage, updated app
11 Friday Oct 2013
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Sephora is continuing to prove that it is a leader in mobile. Sephora is using in-store signage to promote its …
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