03 Tuesday Oct 2023
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
06 Tuesday Mar 2018
Posted in Chapter 02: Types of Retailers
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Is there anything that warehouse clubs can do to attract younger shoppers? Current trends show that consumers younger than about …
22 Thursday Jun 2017
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For many, grocery shopping is an onerous chore. Packed aisles and long check-out lines are common complaints raised by shoppers …
27 Wednesday Jan 2016
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Sam’s Club has a new strategic plan, and the changes associated with it already are evident throughout the discount chain’s …
11 Wednesday Nov 2015
Posted in Chapter 06: Retail Market Strategy
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When it first entered the scene, Sam’s Club had a specific and focused target market: small businesses that wanted to …
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