23 Wednesday Aug 2023
Posted in Chapter 15: Retail Communication Mix
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In retail media networks, retailers post advertising by other market actors, sharing their marketing communications with customers who are visiting …
23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
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There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
01 Monday Aug 2022
Posted in Chapter 15: Retail Communication Mix
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While regular consumers watch their gas pumps, grocery store receipts, and utility bills climb with horror and dread, consumers for …
06 Wednesday Apr 2022
Posted in Chapter 15: Retail Communication Mix
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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
27 Thursday May 2021
Posted in Chapter 15: Retail Communication Mix
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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
03 Wednesday Feb 2021
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The IKEA catalog lasted nearly 70 years. First published and mailed in 1951, it was long a primary source of …
24 Monday Feb 2020
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Toy unboxing videos serve a vast range of purposes for toy retailers. They engage consumers, enhance the brand’s appeal, and …
31 Friday Jan 2020
Tags
Customer Buying Behavior, Customer service, Noishaf Bazaar, Online retailing, Retail Communication Mix, Types of Retailers
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Imagine you’re a fashionable, environmentally conscious young professional, hired into your first job. Your company sends you to, say, Dubuque, …
09 Tuesday Oct 2018
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A successful retail promotion gets people in the door, ready and willing to spend money. But success also implies that …
12 Tuesday Sep 2017
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In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
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