01 Thursday Feb 2024
Posted in Chapter 14: Retail Pricing
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Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …
14 Thursday May 2015
Posted in Chapter 14: Retail Pricing
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Despite the cautionary tales offered by JCPenney and Abercrombie & Fitch—both of which suffered severe consumer backlash for their decision …
08 Monday Sep 2014
Posted in Chapter 14: Retail Pricing
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In Europe, promotional sales are far more regulated than in the United States. In France for example, retailers have long …
16 Wednesday Apr 2014
Posted in Chapter 14: Retail Pricing
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Consumers inherently have a hunger for the best deal. The recent recession and somewhat shaky recovery have only increased consumers’ …
14 Tuesday Jan 2014
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CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …
13 Monday May 2013
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Sales of magazines have long been fueled by bored shoppers waiting in the checkout line who get engrossed in an …
16 Tuesday Apr 2013
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Last year, JC Penney initiated a bold pricing strategy when it completely removed all sales and implemented an everyday low …
07 Thursday Feb 2013
Posted in Chapter 15: Retail Communication Mix
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One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …
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