Costco’s Appeal Is as Good as Gold—Literally

18 Thursday Jan 2024

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 12: Managing the Merchandise Planning Process

≈ Leave a comment

Tags

brand, Costco, gold, product portfolio, reputation

How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …

Continue reading →