22 Monday Aug 2022
Posted in Chapter 14: Retail Pricing
Tags
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How much is that television on the shopping website? Probably quite a bit less than it was last year, or …
26 Tuesday Jan 2021
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Even among those who might have heard of it, Shopify remains a sort of shadowy force in retailing. Millions of …
24 Monday Feb 2020
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Toy unboxing videos serve a vast range of purposes for toy retailers. They engage consumers, enhance the brand’s appeal, and …
18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
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When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …
12 Wednesday Feb 2020
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The drive to produce clothing more quickly but less expensively is widespread, but its most prominent source might be the …
31 Friday Jan 2020
Tags
Customer Buying Behavior, Customer service, Noishaf Bazaar, Online retailing, Retail Communication Mix, Types of Retailers
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Imagine you’re a fashionable, environmentally conscious young professional, hired into your first job. Your company sends you to, say, Dubuque, …
26 Friday Oct 2018
Posted in Chapter 13: Buying Merchandise
Outdoor enthusiasts love adventure, but the thrills and chills associated with a recent dustup among several outdoor brands, high-end retailers, …
26 Wednesday Apr 2017
Posted in Chapter 05: Customer Buying Behavior
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Rather than waiting for retailers to stock the fashions they want or for their parents to give them enough money …
13 Friday Nov 2015
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Modern customers might know exactly what they want. But then again, it’s human nature to love a surprise. By combining …
30 Friday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
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