01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
03 Thursday Sep 2020
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There are Nike stores, and then there are Nike stores. But regardless of whether you visit a House of Innovation, …
30 Thursday Jan 2020
Posted in Retail Tidbits
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Several years after the successful rollout of a hijab designed explicitly for athletes to wear while running, biking, or playing …
16 Friday Nov 2018
Posted in Retail Tidbits
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First it was Amazon; now it is Jet.com (owned by Walmart). Nike products are showing up in all sorts of …
10 Wednesday Jan 2018
Posted in Chapter 14: Retail Pricing
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Nike recently announced some significant changes coming over the next five years, as it seeks to realign its brand with …
24 Thursday Aug 2017
Posted in Retail Tidbits
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Once upon a time, popular brand manufacturers held great sway over their physical retail partners. Nike, as one of the …
05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
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Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
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