05 Monday Aug 2024
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Fast food appeals to consumers because it offers consistency and convenience. But perhaps even more important, it makes these offers …
15 Monday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
12 Thursday Oct 2023
Posted in Chapter 05: Customer Buying Behavior
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If no one comes in the store, does the store still need to offer in-person benefits, like free refills? At …
06 Monday Mar 2023
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Dominos, Dunkin Donuts, Europe, McDonald's, Pizz Hut, Plant-based, Starbucks, U.S., Vegan
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
18 Wednesday Jan 2023
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It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
09 Monday Jan 2023
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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
15 Tuesday Feb 2022
Posted in Chapter 06: Retail Market Strategy
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For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
11 Thursday Nov 2021
Posted in Chapter 06: Retail Market Strategy
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A global brand, with locations everywhere in the world, needs to take any rebranding effort cautiously. It’s a lot of …
12 Monday Apr 2021
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Other fast-food retailers do it. And in other countries, McDonald’s does it too. But for the first time in the …
25 Saturday Feb 2017
Posted in Retail Tidbits
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In its effort to deal with macro-environmental trends that have slowed its sales in China, McDonald’s is embracing the benefits …
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