22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
26 Tuesday Oct 2021
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Retailers are constantly trying out new ideas for attracting shoppers. Even seemingly foundational designs might get questioned, if the retailer …
03 Wednesday Feb 2021
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The IKEA catalog lasted nearly 70 years. First published and mailed in 1951, it was long a primary source of …
12 Wednesday Jun 2019
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Ikea designs and produces its own products to sell, basing its design initiatives on its detailed insights into what customers …
20 Wednesday Mar 2019
Posted in Chapter 18: Customer Service, Retail Tidbits
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The first acquisition IKEA ever made was one that might seem antithetical to its essential value proposition. It purchased TaskRabbit, …
21 Thursday Feb 2019
Posted in Chapter 08: Retail Locations
≈ Comments Off on IKEA Takes on Manhattan with Showroom Coming this Spring
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Furniture shoppers in Manhattan cannot visit the new IKEA outpost to purchase a bureau or bed to take home. Instead, …
23 Friday Nov 2018
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Is big always better? Do good things always come in small packages? For retailers, these popular sayings take on new …
27 Thursday Sep 2018
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Expanding internationally invariably requires some adjustments, so when IKEA began strategizing to enter the Indian market, it knew it would …
26 Wednesday Oct 2016
Posted in Retail Tidbits
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As an international retailer, IKEA tries to maintain consistency in its offerings across borders, to keep costs low and maintain …
23 Monday May 2016
Posted in Chapter 06: Retail Market Strategy
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India has undergone a substantial and serious process of economic liberalization, allowing foreign countries to enter with far more latitude …
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