04 Friday Sep 2015
Posted in Chapter 06: Retail Market Strategy
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When a retail chain spans the entire United States, it needs to take the diversity of the clientele carefully into …
03 Friday Jul 2015
Posted in Chapter 15: Retail Communication Mix
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In the United States, the cohort of Hispanic consumers has emerged as one of the most prominent, growing, and appealing …
09 Wednesday Oct 2013
Posted in Chapter 08: Retail Locations
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Many commercial-property investors are now developing properties to target Hispanics. Hispanics account for half of the population growth between 2000 …
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