09 Monday Mar 2015
Posted in Chapter 18: Customer Service
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In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
13 Tuesday Jan 2015
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For its first national branding campaign ever, Whole Foods has two primary objectives: redefine the notion of value, and make …
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
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Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
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