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Retailing Management

~ 11th Edition

Retailing Management

Tag Archives: brand

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Coming Apart at the Seams: Christian Dior Faces Reputational Damage

07 Monday Oct 2024

Posted by Retailing Management in Chapter 13: Buying Merchandise, Chapter 14: Retail Pricing

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Tags

bags, brand, Quality, reputation

This gallery contains 1 photo.

When Jennifer Lawrence accepted her Academy Award for Best Actress in 2013, she tripped and fell on her way up …

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Bigger and Better: Exploring Walmart’s New Premium Bettergoods Brand

22 Monday Jul 2024

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 06: Retail Market Strategy, Chapter 12: Managing the Merchandise Planning Process

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bettergoods, brand, premium, Pricing, Walmart

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Pop quiz (but it’s an easy one): What is Walmart’s pricing strategy? If you answered “low prices,” you get credit. …

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Costco’s Appeal Is as Good as Gold—Literally

18 Thursday Jan 2024

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 12: Managing the Merchandise Planning Process

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Tags

brand, Costco, gold, product portfolio, reputation

How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (81)
  • Chapter 03: Digital Retailing (16)
  • Chapter 04: Multichannel and Omnichannel Retailing (92)
  • Chapter 05: Customer Buying Behavior (86)
  • Chapter 06: Retail Market Strategy (191)
  • Chapter 07: Financial Strategy (48)
  • Chapter 08: Retail Locations (44)
  • Chapter 09: Retail Site Location (19)
  • Chapter 10: Information Systems and Supply Chain Management (96)
  • Chapter 11: Customer Relationship Management (53)
  • Chapter 12: Managing the Merchandise Planning Process (55)
  • Chapter 13: Buying Merchandise (67)
  • Chapter 14: Retail Pricing (70)
  • Chapter 15: Retail Communication Mix (56)
  • Chapter 16: Human Resources and Managing the Store (69)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (58)
  • Chapter 18: Customer Service (71)
  • Retail Tidbits (125)
  • Uncategorized (6)

Tags

AI Amazon Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Food Industry Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (81)
  • Chapter 03: Digital Retailing (16)
  • Chapter 04: Multichannel and Omnichannel Retailing (92)
  • Chapter 05: Customer Buying Behavior (86)
  • Chapter 06: Retail Market Strategy (191)
  • Chapter 07: Financial Strategy (48)
  • Chapter 08: Retail Locations (44)
  • Chapter 09: Retail Site Location (19)
  • Chapter 10: Information Systems and Supply Chain Management (96)
  • Chapter 11: Customer Relationship Management (53)
  • Chapter 12: Managing the Merchandise Planning Process (55)
  • Chapter 13: Buying Merchandise (67)
  • Chapter 14: Retail Pricing (70)
  • Chapter 15: Retail Communication Mix (56)
  • Chapter 16: Human Resources and Managing the Store (69)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (58)
  • Chapter 18: Customer Service (71)
  • Retail Tidbits (125)
  • Uncategorized (6)

Tags

AI Amazon Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Food Industry Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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