28 Wednesday Jun 2023
Posted in Chapter 14: Retail Pricing
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Let’s start with what, according to some users given the opportunity to test out Vision Pro headsets in advance said, …
17 Wednesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
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Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
24 Tuesday Jan 2017
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In addition to providing retail and repair services, Apple has a new goal in mind for its retail stores: provide …
04 Friday Mar 2016
Posted in Chapter 06: Retail Market Strategy
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In its effort to ensure that iPhones become the smartphone of choice in Indian markets, Apple is covering virtually …
10 Thursday Sep 2015
Posted in Chapter 18: Customer Service
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Apple fans who have made new product launches not-to-be-missed events—dedicating hours and even days to wait in line to be …
28 Thursday May 2015
Posted in Chapter 08: Retail Locations
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To locate their stores in popular malls, retailers pay mall operators rent, which usually reflects its sales per square foot. …
05 Monday Jan 2015
Every new introduction by Apple attracts widespread attention. But when the tech giant introduced Apple Pay, the potential implications might …
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