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Saks Fifth Avenue is moving from being a multi-channel retailer to an omni-channel retailer. As part of its “Project Evolution” …
Saks Trying to Up Its Omnichannel Game
08 Monday Apr 2013
Tag Archives: Multichannel Retailing
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
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While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Barnes & Noble, the Last Big Bookseller Standing: But for How Long?
08 Friday Mar 2013
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Barclay’s estimates that Barnes & Noble will have a cumulative three year loss of around $700 million. While Barnes & …
Top 30 QR code uses
27 Wednesday Feb 2013
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QR is short for Quick Response. QR codes are used to take a piece of information from a transitory media …
HSN evolves and thrives under CEO Grossman
23 Saturday Feb 2013
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Mindy Grossman is CEO of HSN (Home Shopping Network). She came to the company in 2006 after rebranding Ralph Lauren. …
Retailers Try to Adapt to Device-Hopping Shoppers
15 Friday Feb 2013
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Last year, visits to e-commerce sites and mobile apps on tablets and smartphones doubled. In addition, the size of the …
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