26 Thursday Sep 2013
Posted in Chapter 02: Types of Retailers
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Five years ago, naysayers lamented that HSN (Home Shopping Network) would not be able to compete in the digital age, …
14 Saturday Sep 2013
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Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
08 Sunday Sep 2013
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In the grocery business, online grocery sales account for only 1% of the $568 billion market. Both Walmart and Amazon …
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …
12 Monday Aug 2013
In early June, Staples launched the first of two omnichannel stores. This unique concept has a smaller footprint than its …
05 Monday Aug 2013
Posted in Chapter 06: Retail Market Strategy
Springwise is an innovation firm that scans the competitive landscape for promising new business ideas. The company relies on a …
25 Saturday May 2013
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Nasty Gal is an eBay page that sells vintage women’s clothing. It was started in 2006 by a 22-year-old community …
19 Sunday May 2013
Posted in Chapter 18: Customer Service
In Brisbane, a gluten free specialty grocery store, is now charging customers who don’t buy anything $5 to browse. The …
11 Saturday May 2013
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Many retailers, including department store giant Macy’s, are beginning to fulfill online orders from store inventory rather than through warehouses. …
20 Saturday Apr 2013
Price Waterhouse Coopers recently released a report of 11,000 shoppers globally. One of the outcomes of this report was to …
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