The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Tag Archives: Retail Communication Mix
Swarming a Book Online
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
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Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Rivals Object to Walmart Ads
25 Monday Feb 2013
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Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
Now on Twitter: Holiday Shopping Deals
13 Wednesday Feb 2013
Posted in Chapter 15: Retail Communication Mix
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Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …
Fashion Retailer Debuts “Pushy” Promos
07 Thursday Feb 2013
Posted in Chapter 15: Retail Communication Mix
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One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …
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