10 Monday Apr 2017
Posted in Chapter 05: Customer Buying Behavior
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Somewhat late to the market, Neiman Marcus has announced plans to add plus-size women’s clothing to five stores in its …
30 Monday Jan 2017
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For Millennials, who never really knew a world in which they could not buy products online, easily and quickly, the …
16 Tuesday Aug 2016
Posted in Chapter 05: Customer Buying Behavior
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Consumers can test cosmetics, try on pants, and lie on mattresses for a few moments before purchasing them, and such …
13 Friday May 2016
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Many brands of beauty products have literally been around for centuries, following a business model that has not changed very …
11 Wednesday May 2016
Tags
Abercrombie, Customer Buying Behavior, Instagram, J. Crew, Pinterest, Retail Market Strategy, The Gap
This gallery contains 1 photo.
According to one retail innovation analyst and “Generation Z expert,” for young consumers today, “if it’s not shareable, it didn’t …
22 Friday Apr 2016
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
The catwalks at the big fashion shows have long been exciting, experiential events. Celebrities and fashion mavens stake out seats …
29 Friday Jan 2016
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If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
11 Monday Jan 2016
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We frequently talk about the many and varied retailing changes induced by the Internet. One development is a little less …
24 Tuesday Nov 2015
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The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
19 Thursday Feb 2015
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Unfortunately, it appears that the most widely used segmentation methods are not the ones that provide the greatest return on …
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