23 Monday Mar 2015
Posted in Chapter 13: Buying Merchandise
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For years, the U.S. Food and Drug Administration (FDA) has tried to remind consumers that it does not have any …
13 Friday Mar 2015
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For sellers that make their products available through Amazon, finding the right level of independence is a constant struggle. Companies …
03 Tuesday Feb 2015
Posted in Chapter 13: Buying Merchandise
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With a nice web design and a few pictures sourced from other sites, online counterfeiters are able to convince many …
27 Tuesday Jan 2015
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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
13 Tuesday Jan 2015
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For its first national branding campaign ever, Whole Foods has two primary objectives: redefine the notion of value, and make …
21 Friday Nov 2014
Posted in Chapter 13: Buying Merchandise
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Earlier this year, the national drug store chain CVS announced its plans to phase out all sales of tobacco products …
11 Tuesday Nov 2014
Posted in Chapter 13: Buying Merchandise
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In the realm of private labels, Kroger’s strategy has been both long-standing and innovative. Some of its private labels have …
03 Monday Nov 2014
Posted in Chapter 13: Buying Merchandise
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The prominent, obvious, distinctive logos that once represented the height of fashion are now signals that the wearer—and the brand …
22 Wednesday Oct 2014
Posted in Chapter 13: Buying Merchandise
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As the largest e-commerce site in China (and after its recent initial public offering, one of the most valuable companies …
27 Friday Jun 2014
Posted in Chapter 13: Buying Merchandise
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Who knew that the cultured world of literary retailing could start to look so much like a soap opera, filled …
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