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Now, more than ever before, consumers are aware of the power they hold, and they want brands to walk the …
27 Monday May 2024
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Now, more than ever before, consumers are aware of the power they hold, and they want brands to walk the …
20 Monday May 2024
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Amazon’s ethos seems best summarized in series of buzzwords: Quicker! Cheaper! Better! While there remains some debate about the net …
13 Monday May 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
06 Monday May 2024
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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
29 Monday Apr 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
22 Monday Apr 2024
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The price of everything seems to be going up these days: gas, clothing, rent. With the costs of living skyrocketing, …
15 Monday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
08 Monday Apr 2024
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Like death and taxes, grocery shopping can feel like an inevitable part of life. It’s hard not to dread a …
01 Monday Apr 2024
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Even if it represents a big box department store by definition, Target also has long enjoyed its unique and trendy …
25 Monday Mar 2024
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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …