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There is, as the saying goes, no such thing as a free lunch—or a free delivery. Consumers might enjoy, and …
Will Irrational Shipping Prices Doom Brick and Mortar Stores?
04 Thursday May 2017
Tag Archives: Multichannel Retailing
Can Augmented Reality Solve the Virtual Dressing Room Problem?
18 Tuesday Apr 2017
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With its DressingRoom app, The Gap seeks to give consumers a means to anticipate how a particular outfit will look …
Zappos Takes to the Road to Connect with Consumers
06 Thursday Apr 2017
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Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
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Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Rent the Runway Snapchats Customers the Right Fit
11 Friday Nov 2016
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For the fashion rental retailer Rent the Runway, getting a customer’s order right is critical on multiple levels. Most customers …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
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Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Wal-Mart’s Online Marketplace Picks Up Sellers and Momentum
28 Wednesday Sep 2016
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It may be walmart.com, but on the retailer’s site, customers can shop the offerings of hundreds of retail sources, in …
Pokémon Go Showcases Potential of Augmented Reality in Retail
22 Thursday Sep 2016
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Here’s a quick question: If you could make a $10 investment and increase your retail sales by an estimated 75 …
What’s Holding Back Scan & Checkout?
20 Tuesday Sep 2016
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Long-standing promises and visions suggest that someday, consumers will be able to walk through grocery stores, scan items as they …
Amazon Is Said to Be Planning an Expansion into Retail Bookstores
19 Thursday May 2016
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In the best suspense movies, the threat is often hidden, uncertain and unclear until the last minute. Is there a …
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