31 Monday Mar 2014
Posted in Chapter 05: Customer Buying Behavior
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Many teenage apparel retailers are noticing a decrease in sales as the competition for the teenage customer’s dollar is becoming …
18 Monday Nov 2013
Posted in Chapter 13: Buying Merchandise
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Fashion is a risky business, for both the customer and the retailer. In order to minimize risks, many fashion retailers …
04 Monday Nov 2013
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Retailers are taking drastic measures to compete with Amazon. One strategic initiative, known as Ship from Store, turns store locations …
17 Thursday Oct 2013
Posted in Chapter 13: Buying Merchandise
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Li & Fung is the world’s largest sourcing and logistics company. Li &Fung acts as a matchmaker between the factories …
14 Monday Oct 2013
Posted in Chapter 15: Retail Communication Mix
Retailers love Pinterest’s online scrapbooks. Pinterest has reached 46.2 million people in the U.S. Pinners love to share their photos …
16 Monday Sep 2013
Posted in Chapter 05: Customer Buying Behavior
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A recent trend in consumer shopping habits involves Boomer mothers shopping with their millennial daughters in a completely different way …
27 Thursday Jun 2013
Posted in Chapter 06: Retail Market Strategy
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H&M appeals to customers with its fast, fun, and inexpensive fashion. H&M provides a continually changing assortment of reasonably priced …
25 Tuesday Jun 2013
Posted in Chapter 13: Buying Merchandise
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In April, there were deadly fires in several Bangladesh factories as well as one factory collapse that killed more than …
22 Monday Apr 2013
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Customers used to have to shop in two completely different worlds: luxury or mass market. However, recently, many manufacturers and …
07 Thursday Feb 2013
Posted in Chapter 15: Retail Communication Mix
This gallery contains 1 photo.
One of fashion retailer Cache’s primary objectives with its first mobile app was to include push notifications. When customers download …
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