03 Tuesday Nov 2015
Posted in Chapter 13: Buying Merchandise
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The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
26 Monday Oct 2015
Posted in Chapter 13: Buying Merchandise
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Target might be a nationwide chain, but customers increasingly look for local appeal. Accordingly, the retailer is implementing a new …
16 Friday Oct 2015
Posted in Chapter 13: Buying Merchandise
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This gallery contains 1 photo.
Global clothing supply chains are complex, varied entities. But they all have several needs in common: for raw materials, such …
22 Tuesday Sep 2015
Posted in Chapter 13: Buying Merchandise
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For producers of organic and natural food products, getting on to the shelves of Whole Foods’ national chain of stores …
17 Thursday Sep 2015
Posted in Chapter 13: Buying Merchandise
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Considering that users rely on Google to provide them with information about virtually any topic, it should come as no …
16 Wednesday Sep 2015
Posted in Chapter 13: Buying Merchandise
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In its ongoing effort to distinguish itself from its main competitor Walmart, Target is reinventing its product segmentation, targeting plan, …
16 Tuesday Jun 2015
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In the grocery supply chain, the dish has run away with the spoon, leaving the fork scrambling to match their …
09 Tuesday Jun 2015
Posted in Chapter 13: Buying Merchandise
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Retailing research and theory offers a clear prescription: Localization is a good thing, enabling retailers to match the needs and …
26 Tuesday May 2015
Posted in Chapter 13: Buying Merchandise
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
22 Friday May 2015
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The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …
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