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In its efforts to remain relevant and exciting to consumers, especially younger shoppers, Macy’s has adopted multiple in-store technologies that …
Hate Checkout Lines? Macy’s Can Help
11 Wednesday Feb 2015
Tag Archives: Macy’s
First Comes Love……Macy’s Woos the Millennial Market
20 Friday Dec 2013
Posted in Chapter 05: Customer Buying Behavior
Millennials, consumers born between the 1980’s and early 2000s, are the fastest growing demographic in the United States and they …
Will Stores Become Warehouses in the Omnichannel Future?
11 Saturday May 2013
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Many retailers, including department store giant Macy’s, are beginning to fulfill online orders from store inventory rather than through warehouses. …
What can Retailers Learn From the Martha Stewart Flap?
05 Sunday May 2013
Martha Stewart is once again in the middle of a big controversy. The controversy revolves around whether or not Martha …
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