For CVS regulars, Ads Tailored Just for Them

14 Tuesday Jan 2014

Posted by Retailing Management in Chapter 11: Customer Relationship Management

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Customer Relationship Management, CVS, Promotions

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CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …

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Using Data to Stage-Manage Paths to the Prescription Counter

14 Wednesday Aug 2013

Posted by Retailing Management in Chapter 11: Customer Relationship Management, Chapter 14: Retail Pricing, Chapter 17: Store Layout, Design, and Visual Merchandising

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Buying Merchandise, Customer Relationship Management, CVS, Store Layout

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Most retailers, in order to stay competitive, are mining data to understand what customers want and how to get them …

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