02 Wednesday Nov 2022
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This announcement could be a game changer, literally and figuratively: Target just announced an exclusive, multi-year agreement with legendary toy …
02 Wednesday Nov 2022
Posted in Chapter 18: Customer Service
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When you reach out to customer service at most companies, you expect the person handling your inquiry to be in …
02 Wednesday Nov 2022
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Not everyone has enough money to feed themselves these days, but enough people have enough money that Ulta Beauty saw …
02 Wednesday Nov 2022
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You can get anything you want at a Meijer superstore—seriously, anything. The Midwestern chain carries groceries, clothes, beauty supplies, household …
02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
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Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
02 Wednesday Nov 2022
Posted in Chapter 15: Retail Communication Mix
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I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives …
02 Wednesday Nov 2022
Posted in Chapter 14: Retail Pricing
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If you wanted a bargain on a Tesla Full Self-Driving (FSD) premium driver assistance program—well, you’re a few years behind. …
30 Tuesday Aug 2022
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Way back when, all the way back in the 1990s, Abercrombie & Fitch was the source for some very strange …
26 Friday Aug 2022
Posted in Chapter 02: Types of Retailers
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The pandemic changed a lot of the ways that people do things, and some of those new habits have stuck. …
22 Monday Aug 2022
Posted in Chapter 14: Retail Pricing
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How much is that television on the shopping website? Probably quite a bit less than it was last year, or …
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