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It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
Sweet! You Can Now Buy Krispy Kreme Donuts at McDonald’s (in Louisville)
18 Wednesday Jan 2023
Blog Archives
A Home Away from Home Depot or Home Goods
16 Monday Jan 2023
Posted in Chapter 05: Customer Buying Behavior
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While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …
Paying More or Less for Pizza, Depending on the Time of Day: Can Dynamic Pricing Work for Restaurants?
11 Wednesday Jan 2023
Posted in Chapter 14: Retail Pricing
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Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
Customers Are Lovin’ McDonald’s’ New Adult Happy Meals
09 Monday Jan 2023
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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
An Innovative Car-Buying Platform with Some Major Service Gaps
04 Wednesday Jan 2023
Posted in Chapter 18: Customer Service
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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …
It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made
02 Monday Jan 2023
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A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)
28 Wednesday Dec 2022
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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …
Customers Say They Want Durability More Than Sustainability
21 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
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For years, we’ve been hearing about how consumers are prioritizing sustainability in the products they spend their hard-earned money on—and …
Panera Is Serving up Small, Digital Order–Only Restaurants in Urban Markets
14 Wednesday Dec 2022
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Can suburban favorite Panera make it in the big city? We’re about to find out! The fast-casual restaurant chain, known …
Upscale Consumers Are Shopping at Walmart
07 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
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It’s been a rough economic year for many consumers, which has translated into a notably profitable economic year for the …
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