The Super Bowl, is one of the most watched television events in the world, and also a major eating event in American households.  This year’s Super Bowl power outage, while frustrating for viewers, was extra exciting for some of America’s favorite eateries.  On the Monday after the Super Bowl, the CEOs of Buffalo Wild Wings and Domino’s Pizza, said that the power shortage generated an even larger increase in sales, capitalizing on the extra time spent watching the game.

Domino’s Pizza CEO had a big night with over 300,000 digital orders; at one point, the firm received 1,000 orders per minute prior to the game.  Buffalo Wild Wings CEO stated that she liked “any kind of game that extends the time that our guests can stay in our restaurants.”  Both companies used social media and the Internet to drive sales.   Buffalo Wild Wing’s current TV campaign shows fans causing a blackout to extend the game in order to stay at Buffalo Wild Wings.  Twitter users quickly associated Buffalo Wild Wings’ ad campaign with the power outage that stopped play in New Orleans.

Discussion Question:

How did Buffalo Wild Wing’s and Domino’s fare during the Super Bowl?

 

SOURCE: Paul Toscano, CNBC.com, February 4, 2013