Among the many fashion and toy brands owned by Macy’s, Anne Klein is one of the most recently acquired. But ever since the two well-known brands came together, Anne Klein has been determined to expand its reach, across more channels and through product line extensions. Thus, beyond women’s clothing, the brand now offers home goods like towels and sheets, as well as branded furniture lines. To leverage and exploit these corporate ownership links, the two companies also have created a pop-up shop in New York’s SoHo district. Open for the weeks leading into the holiday season, it will feature both everyday and evening wear, right in time for people to grab something new before their fancy holiday parties. In an attempt to encourage purchases on the spot, people spending at least $100 receive a limited-edition tote bag too. This temporary and unconventional channel experiment may be novel for Anne Klein, but Macy’s has relatively extensive experience with it. In past years, it has hosted “shop within a shop” displays with Toys ’R Us and Best Buy.

Sources: Tatiana Walk-Morris, “Macy’s, Anne Klein Partner on NYC Pop-Up Shop,” Retail Dive, December 16, 2023