The challenges associated with the Indian retail market have long made it difficult for global firms to reach the country’s growing middle class. In particular, the nation’s laws prohibit foreign firms from owning a majority stake in stores located within India’s borders. Some of the biggest names in retail thus have devised complex, intricate strategies to gain a foothold. For example, Amazon has entered into a partnership with a company called Samara Capital. Samara owns Witzig Advisory Services, which specializes in providing training services. Witzig in turn owns 99.9 percent of Aditya Birla Retail, a corporation that is responsible for the approximately 500-store More supermarket chain. Thus, with several degrees of separation, Amazon gains access to shoppers at More stores. Even as Amazon works to expand its omnichannel operations by collaborating with physical grocers, Walmart is going in the other direction, having purchased a majority stake in Flipkart.com, which ranks among India’s largest e-commerce sites. These moves reflect several global trends, including the ongoing desire to expand internationally, especially into promising markets such as India, and the need to establish a vast omnichannel presence.