Sears has long enjoyed a great reputation for the quality of its appliances and power tools, but mixing these offerings in with discount clothing and housewares was diminishing their appeal. Finally, Sears has decided to look into splitting up its inventory, opening a 10,000 square foot, pilot Sears Appliances store in Colorado. The featured appliances will include kitchen, laundry, and cleaning options, from 10 top brands, including those owned by Sears. In addition to the product offerings, the pilot store will provide service options, such as appointments with experts in the store and a huge, interactive display that helps customers design virtual rooms with coordinating appliances. As one senior executive promises, the pilot store, and perhaps the future for the retail chain, reveals “how we are focusing on our best categories, stores, and members.”

 

Source: George Anderson, Retail Wire, May 13, 2016