When it comes to the leaders in the omnichannel realm, the Omnichannel Retail Index by the National Retail Federation and the FitforCommerce digital consultancy offer several categories. For example, when it comes to the best providers of information about in-store availability, BJ’s Warehouse Club, GameStop, Lowe’s, PetSmart, and Staples take the top positions. The competition was not a stiff as might be imagined, because only about half of all retailers offer this information, and less than half permit consumers to look up inventory details through their mobile devices. When it comes to ensuring a good multiplatform experience, the index cites the excellence of Apple, IKEA, and Macy’s. In terms of loyalty marketing, Bloomingdale’s, Crocs, H&M, and Kay Jewelers are best. But for delivery services, the top ranked retailers are Neiman Marcus and Nordstrom, along with the Home Depot. Finally, for customers who need to return items they have purchased, the top ranked retailers are Aldo, Cabela’s, and Target. Thus, the best omnichannel retailer remains a title up for grabs, depending on the criteria being used to define excellence.

Source: Dan Berthiaume, Retailing Today, October 2, 2015