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Local retailers have to find a way to differentiate themselves from their larger competitors and put themselves on the map …
Want to Lure Shoppers to a Small Store? Give Them a Map
03 Monday Feb 2014
Category Archives: Chapter 15: Retail Communication Mix
Boosting retail revenue with Pinterest and Twitter
14 Monday Oct 2013
Posted in Chapter 15: Retail Communication Mix
Retailers love Pinterest’s online scrapbooks. Pinterest has reached 46.2 million people in the U.S. Pinners love to share their photos …
Sephora magnifies mobile ambitions via in-store signage, updated app
11 Friday Oct 2013
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Sephora is continuing to prove that it is a leader in mobile. Sephora is using in-store signage to promote its …
Shopping Up a Storm
07 Monday Oct 2013
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The Weather Channel has collected over 75 years of data including, temperatures, dew-points, cloud coverage, and more, across North America. …
The Distateful Side of Social Media Puts Advertisers on Their Guard
19 Monday Aug 2013
Posted in Chapter 15: Retail Communication Mix
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In late May of this year, Facebook found itself at a crossroads with advertisers and its users. Feminist groups lobbied …
High-End Stores Use Facial Recognition Tools to Spot VIP’s
10 Saturday Aug 2013
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VIP-identification technology was developed by a U.K. based company. This firm has previously developed technology that helps security services identify …
Brain Trust Query: Why I’m Done with Foursquare
11 Thursday Jul 2013
Posted in Chapter 15: Retail Communication Mix
This article was taken from the Hanifin Loyalty Blog. In it, Mr. Hanifin explains why he is leaving Foursquare. After …
Study: For Stores, Social Media Still A Bust
02 Tuesday Apr 2013
Posted in Chapter 15: Retail Communication Mix
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While social media is prevalent in most consumers’ lives, it is still not one of the top choices when it …
LLove meetups with clothes: Banana Republic partners with Match.com
25 Monday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Banana Republic is spreading the love with its recent marketing campaign. During Valentine’s Day, Banana Republic partnered with Match.com to …
Super Bowl Blackout Was Positive for Pizza and Wings
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
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