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The title of this article suggests that Barneys’ latest moves are all about digital. And though digital advances are clearly …
How Barneys Is Digitizing its New York City Flagship Store
09 Monday May 2016
Category Archives: Chapter 15: Retail Communication Mix
Does It Pay for Grocers to Give Free Fruit to Kids?
27 Wednesday Apr 2016
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Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
Staples’ New Digital Tool to Help Small Biz
02 Wednesday Mar 2016
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With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
Top Retailers 2015
09 Monday Nov 2015
Posted in Chapter 15: Retail Communication Mix
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After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
Retailers Duke It Out for Hispanic Shoppers’ Dollars
03 Friday Jul 2015
Posted in Chapter 15: Retail Communication Mix
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In the United States, the cohort of Hispanic consumers has emerged as one of the most prominent, growing, and appealing …
Hate Checkout Lines? Macy’s Can Help
11 Wednesday Feb 2015
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In its efforts to remain relevant and exciting to consumers, especially younger shoppers, Macy’s has adopted multiple in-store technologies that …
Whole Foods Introduces Produce Rating System
13 Tuesday Jan 2015
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For its first national branding campaign ever, Whole Foods has two primary objectives: redefine the notion of value, and make …
J.C. Penney Burnishes its Liz Claiborne Brand
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
Love the Dress: Sharing Websites Are the Latest Must-Have for Fashion Retailers
12 Friday Sep 2014
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Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
Reinventing the Mall
14 Monday Jul 2014
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When shoppers with smartphones can access virtually any retail store they want from their homes, offices, or schools, getting them …
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