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Shopping malls continue to grapple with the problem of declining store performance and the loss of well-known brands. In the …
Will Customer Tracking Help Save Shopping Malls?
07 Friday Jul 2017
Category Archives: Chapter 15: Retail Communication Mix
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
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Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Can Retailers Inspire Greater Sales Using Pinterest?
26 Thursday Jan 2017
Posted in Chapter 15: Retail Communication Mix
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Visitors to Pinterest, which is more of a “catalog of ideas” than a traditional social media platform, often rely on …
Wal-Mart CEO Doug McMillon’s Ad Was Designed to Burnish Retailer’s Image
16 Monday Jan 2017
Posted in Chapter 15: Retail Communication Mix
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Walmart has taken some unprecedented steps in recent years, from energy efficiency initiatives to wage increases to employee training initiatives. …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
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Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Penny-Pinching Millennials Are Keeping the Coupon Alive
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
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The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
H&M Is Trying to Find the Next Man Repeller
27 Wednesday Jul 2016
Posted in Chapter 15: Retail Communication Mix
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Fashion should be about expressing an individual preference and style, not about attracting potential romantic partners. At least that’s the …
How Barneys Is Digitizing its New York City Flagship Store
09 Monday May 2016
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The title of this article suggests that Barneys’ latest moves are all about digital. And though digital advances are clearly …
Does It Pay for Grocers to Give Free Fruit to Kids?
27 Wednesday Apr 2016
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Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
Staples’ New Digital Tool to Help Small Biz
02 Wednesday Mar 2016
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With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
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