27 Thursday May 2021
Posted in Chapter 15: Retail Communication Mix
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Peter Drucker once famously proclaimed that, “if you can’t measure it, you can’t improve it.” Embracing that notion, The New …
03 Wednesday Feb 2021
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The IKEA catalog lasted nearly 70 years. First published and mailed in 1951, it was long a primary source of …
24 Monday Feb 2020
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Toy unboxing videos serve a vast range of purposes for toy retailers. They engage consumers, enhance the brand’s appeal, and …
31 Friday Jan 2020
Tags
Customer Buying Behavior, Customer service, Noishaf Bazaar, Online retailing, Retail Communication Mix, Types of Retailers
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Imagine you’re a fashionable, environmentally conscious young professional, hired into your first job. Your company sends you to, say, Dubuque, …
26 Monday Aug 2019
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Questions about what constitutes unethical influence tactics and what are legitimate advertising or retailing practices are impossible to answer conclusively; …
23 Thursday May 2019
Tags
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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
15 Friday Feb 2019
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Convenience and accessibility are key drivers of consumers’ behavior, never more so than today, when they expect to be able …
09 Tuesday Oct 2018
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A successful retail promotion gets people in the door, ready and willing to spend money. But success also implies that …
04 Tuesday Sep 2018
Posted in Chapter 15: Retail Communication Mix
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Retailers are combining their long-standing practice of charging shelf or slotting fees with the modern-day online advertising strategies to find …
12 Tuesday Sep 2017
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In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
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