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Luxury gemologists and retailers often refer to the 4Cs as criteria for assessing the quality of a diamond (i.e., color, …
Seeking Clarity in Determining the Value of Diamonds
29 Thursday Feb 2024
Category Archives: Chapter 15: Retail Communication Mix
Understanding the Retail Media Network Phenomenon
23 Wednesday Aug 2023
Posted in Chapter 15: Retail Communication Mix
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In retail media networks, retailers post advertising by other market actors, sharing their marketing communications with customers who are visiting …
Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?
01 Wednesday Mar 2023
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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
Retailing Tidbit: Nike’s “Footballverse” is Finding the World’s Best Soccer Player… without Messi?
01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
Marketing Content to Content Marketers: The Growing Market for AI-Produced Material
23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
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There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
Dollar General Will Keep Selling (Some) Groceries and Other Goods for $1
02 Wednesday Nov 2022
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There aren’t a lot of grocery bargains to be had these days—unless you’re shopping at Dollar General. While competitor Dollar …
Retailing Tidbit: I’d like to buy the world a Coke …
02 Wednesday Nov 2022
Posted in Chapter 15: Retail Communication Mix
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I’d like to buy the world a Coke … but it’s gotten too expensive. In a bold move, Coca-Cola executives …
All that Sparkles Is … Temptingly Placed Before Very Rich People in Extremely Unusual Settings
01 Monday Aug 2022
Posted in Chapter 15: Retail Communication Mix
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While regular consumers watch their gas pumps, grocery store receipts, and utility bills climb with horror and dread, consumers for …
These Commercials Won the Super Bowl, 2022 Edition
06 Wednesday Apr 2022
Posted in Chapter 15: Retail Communication Mix
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It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
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