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A sale is a sale … except when an online sale results in an in-store return. The retailer might break …
Has Rainbow Shops Created a Compensation Model Aligned with Omnichannel Realities?
17 Monday Jul 2017
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Amazon’s Ambitions Unboxed: Stores for Furniture, Appliances and More
10 Monday Jul 2017
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With a current market value of over $400 billion, Amazon is the undisputed king of online retailers. After successfully beating …
Can Nordstrom.com Compete on Experience Over Price?
05 Wednesday Jul 2017
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Online retailers have spoiled consumers with low prices, free shipping, and fast delivery. With such benefits, traditional brick-and-mortar stores with …
Will Struggling Retailers Find New Lives as Pure Play E-tailers?
30 Friday Jun 2017
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What is the best way forward in today’s changing retail environment? That is the question that many brands are asking. …
Will Irrational Shipping Prices Doom Brick and Mortar Stores?
04 Thursday May 2017
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There is, as the saying goes, no such thing as a free lunch—or a free delivery. Consumers might enjoy, and …
Can Augmented Reality Solve the Virtual Dressing Room Problem?
18 Tuesday Apr 2017
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With its DressingRoom app, The Gap seeks to give consumers a means to anticipate how a particular outfit will look …
Zappos Takes to the Road to Connect with Consumers
06 Thursday Apr 2017
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Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
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Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Rent the Runway Snapchats Customers the Right Fit
11 Friday Nov 2016
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For the fashion rental retailer Rent the Runway, getting a customer’s order right is critical on multiple levels. Most customers …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
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Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
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