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From podcasts to infomercials, glamping to motels, the retail world seems to love inventing new products, then describing them by …
Let’s Get “Phygital”: A New Form of Omnichannel Marketing
26 Monday Aug 2024
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Cleared for Take Off: Exploring Walmart’s Use of Delivery Drones
29 Monday Jul 2024
At Home with Netflix: Introducing New Dining and Shopping Complexes
15 Monday Jul 2024
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Imagine taking a romantic tea in the Bridgertons’ drawing room. Or, if you’re a bit more adventurous, consider trying to …
The Latest Developments in Krispy Kreme’s Efforts to Get You Your Daily Glazed
15 Monday Apr 2024
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As we discussed previously in these abstracts, McDonald’s and Krispy Kreme entered into a novel partnership in late 2022, making …
Hitting the Mark: How Target Is Positioning Itself for Exponential Growth
01 Monday Apr 2024
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Even if it represents a big box department store by definition, Target also has long enjoyed its unique and trendy …
Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola
10 Tuesday Oct 2023
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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …
Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels
03 Tuesday Oct 2023
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
Virtual Brilliance: Digital Channels for Really Expensive Jewelry
07 Wednesday Jun 2023
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Fine Jewelry, Luxury Jewelry, Multichannel Retailing, Omnichannel Retailing, Virtual reality, WhatsApp
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When making a major purchase, such as a luxury watch or multiple-carat diamond, it might seem intuitive that shoppers would …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
What Are You Doing, Computer? Computer Vision Has Promising, Troubling, Retail Applications
24 Monday Jan 2022
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You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
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