02 Wednesday Nov 2022
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Sephora scores high marks for selling customers high-end makeup. But it earns much lower marks for allegedly selling customers’ data, …
09 Tuesday Aug 2022
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Pump up the volume—to lure more customers into purchasing ethical and sustainable products? A new study out of the University …
01 Tuesday Feb 2022
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
23 Tuesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Lots of uncontrollable elements influence retail sales; lately, we’ve been focused largely on the unpredictable and vast effects of the …
17 Wednesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
14 Thursday Oct 2021
This gallery contains 1 photo.
Planning a wedding takes, on average, about a year. And if they want the dress of their dreams, brides need …
06 Wednesday Oct 2021
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
As one of the industries most affected by the COVID-19 pandemic, retailing has been frantically searching for insights into what …
23 Tuesday Mar 2021
This gallery contains 1 photo.
When it comes to fashion and beauty trends, magazine editors still wield considerable influence. They help determine which shades, styles, …
15 Monday Mar 2021
Posted in Chapter 05: Customer Buying Behavior
This gallery contains 1 photo.
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
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