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Luxury gemologists and retailers often refer to the 4Cs as criteria for assessing the quality of a diamond (i.e., color, …
Seeking Clarity in Determining the Value of Diamonds
29 Thursday Feb 2024
Category Archives: Chapter 05: Customer Buying Behavior
Using AI to Navigate the Rock and Hard Place of Retail Returns
22 Thursday Feb 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
The Future of Retail: Some Predictions
04 Thursday Jan 2024
It’s a Vibe—and Shopping Muse Can Help Shoppers Find It
14 Thursday Dec 2023
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Some styles and trends are easy to explain—maybe you want 1990s-inspired high-waisted jeans paired with a classic oxford shirt for …
No More Free Refills? McDonald’s Attributes the Shift to Changing Consumer Behavior
12 Thursday Oct 2023
Posted in Chapter 05: Customer Buying Behavior
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If no one comes in the store, does the store still need to offer in-person benefits, like free refills? At …
Shoplifting Is an Obvious Problem for Retailers, But the Harms to Others Are Just as Troublesome
13 Sunday Aug 2023
Posted in Chapter 05: Customer Buying Behavior
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For retailers, shoplifting may have always been a concern, but the challenge also is growing disproportionately and to potentially unsustainable …
Americans Are Growing Tired of Tipping
12 Wednesday Jul 2023
Confronted with the growing ubiquity of tablet checkout screens that prompt suggested tip amounts, at coffee shops, retail stores, hair …
Diversifying the Bridal Dress Buying Experience
14 Wednesday Jun 2023
Posted in Chapter 05: Customer Buying Behavior
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Just as many conventional wedding traditions have fallen out of popularity (does anyone still do garter tosses?), so has the …
The Romanticism and the Deal: How Online Secondhand Furniture Marketplaces Meet Multiple Needs
11 Sunday Jun 2023
Posted in Chapter 05: Customer Buying Behavior
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Furniture is a durable product. Even relatively inexpensive dressers, chairs, and beds can last for years. High-end furniture might be …
Vinyl Records Are Making a Comeback
04 Thursday May 2023
Posted in Chapter 05: Customer Buying Behavior
2022 was a record year for records. For the first time since 1987, people bought more vinyl records than compact …