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Shopping centers in the United States are experiencing a notable resurgence, such that their vacancy rates have reached their lowest …
Where Can You Find Gen Z Shoppers? At the Mall!
04 Monday Nov 2024
Category Archives: Chapter 05: Customer Buying Behavior
Why the Walmart Model Doesn’t Translate to Healthcare
28 Monday Oct 2024
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Walmart’s retail model is widely celebrated for its efficiency and cost effectiveness. But does a retail model work when applied …
Young at Heart: The Economic Influence of Gen Z
02 Monday Sep 2024
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Gen Z gets talked about for a lot of reasons. Stories about their savvy with social media platforms, including TikTok; …
McFlation: Finding Pricing Strategies to Ensure Both Profit and Consumer Loyalty
05 Monday Aug 2024
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Fast food appeals to consumers because it offers consistency and convenience. But perhaps even more important, it makes these offers …
Reduce, Reuse, Recycle: Should Retailers Embrace Sustainability, and If So, Why?
24 Monday Jun 2024
Posted in Chapter 05: Customer Buying Behavior
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The fashion industry by definition encounters constant shifts in consumer preferences—that’s what fashion is. But in recent years, a certain …
If Discount Stores Are Doing So Well, Why Is Dollar Tree Closing So Many Locations?
29 Monday Apr 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
Fast, Cheap, and Easy: Wendy’s Introduces Dynamic Pricing
22 Monday Apr 2024
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The price of everything seems to be going up these days: gas, clothing, rent. With the costs of living skyrocketing, …
A Wrinkle in Segmentation: The SephoraKids
25 Monday Mar 2024
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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
Seeking Clarity in Determining the Value of Diamonds
29 Thursday Feb 2024
Using AI to Navigate the Rock and Hard Place of Retail Returns
22 Thursday Feb 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …