15 Tuesday Feb 2022
Posted in Chapter 06: Retail Market Strategy
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For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
11 Thursday Nov 2021
Posted in Chapter 06: Retail Market Strategy
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A global brand, with locations everywhere in the world, needs to take any rebranding effort cautiously. It’s a lot of …
14 Tuesday Sep 2021
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Companies come up with new ideas through a variety of sources: in-house experts and designers, competitors’ moves, and consumers’ demands. …
13 Thursday May 2021
Posted in Chapter 06: Retail Market Strategy
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For literally decades, Kroger has been determined to gather, combine, review, and use as much customer data as possible. It …
16 Friday Apr 2021
Posted in Chapter 06: Retail Market Strategy
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The car buying experience today is much different than it was a decade ago, as consumers increasingly use their greater …
29 Monday Mar 2021
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The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …
09 Tuesday Feb 2021
Posted in Chapter 06: Retail Market Strategy
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Each year, Amazon’s Prime Day sale is a big deal—both in terms of the savings available to customers and with …
22 Friday Jan 2021
Posted in Chapter 06: Retail Market Strategy
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Some radical changes are afoot in the U.S. retail pharmacy market. In announcements released just days apart, both Amazon and …
23 Friday Oct 2020
Posted in Chapter 06: Retail Market Strategy
This gallery contains 1 photo.
Even if the prospects for retail brands’ future success are bleak, they retain certain valuable features, including the intellectual property …
19 Monday Oct 2020
Tags
Customer Buying Behavior, Grocery, Retail Market Strategy, Store Layout, TerraCycle, visual merchandising
This gallery contains 1 photo.
In grocery stores around the world—including Krogers in the United States, Carrefour locations in France, Tesco stores in the United …
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