22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
20 Monday Feb 2023
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
06 Monday Feb 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
25 Wednesday Jan 2023
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As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, …
09 Wednesday Nov 2022
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More and more brands are incorporating environmental concerns into their business models, in response to consumer demand and also because …
02 Wednesday Nov 2022
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Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …
11 Thursday Aug 2022
Posted in Chapter 06: Retail Market Strategy
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For clothing companies, it’s not always easy, or common, being green—which is why shoppers want to know which garments and …
26 Tuesday Jul 2022
Posted in Chapter 06: Retail Market Strategy
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If you pay $500 or so for a pair of sneakers, what do you do when the soles wear out? …
20 Wednesday Jul 2022
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The fast fashion retailer Shein has a clear and effective business model, which has enabled it to make great inroads …
21 Tuesday Jun 2022
Posted in Chapter 06: Retail Market Strategy
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Feel like Facebook just isn’t taking up quite enough of your time anymore? It agrees. The company now known as …
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