10 Tuesday Dec 2013
Posted in Chapter 06: Retail Market Strategy
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Starbucks is trying to extend its brand beyond coffee to dominate the entire food and beverage market. Starbucks recently spent …
04 Wednesday Dec 2013
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Discovery commerce is a new trend where customers can subscribe to a service and receive a “surprise” tailored to the …
15 Friday Nov 2013
Posted in Chapter 06: Retail Market Strategy
Last year Staples launched a partnership with Amazon where Amazon placed lockers in selected Staples locations. This feature appealed to …
08 Friday Nov 2013
Tags
Customer Buying Behavior, Food Industry, Managing Merchandise Planning, McDonald's, Retail Market Strategy
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McDonald’s, like most fast-food restaurants, is under pressure to provide healthier meals. McDonald’s recently announced that it would no longer …
06 Wednesday Nov 2013
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Many luxury brands are refurbishing their flagship stores to generate new excitement and give customers a reason to visit them …
01 Tuesday Oct 2013
Tags
Amazon, Customer Relationship Management, Multichannel Retailing, Retail Market Strategy, Supply Chain Management
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Jeff Bezos dominates a room when he enters, with an explosive voice, boisterous manner, and complete look of total confidence. …
20 Friday Sep 2013
Posted in Chapter 06: Retail Market Strategy
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The Affordable Care Act will transform health care and more customers will be frequenting drugstores. Walgreens’ CEO, Greg Wasson, is …
08 Sunday Sep 2013
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In the grocery business, online grocery sales account for only 1% of the $568 billion market. Both Walmart and Amazon …
03 Tuesday Sep 2013
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Retailers are taking a more proactive role in monitoring the safety initiatives at factories in Bangladesh. The factory collapse in …
16 Friday Aug 2013
Posted in Chapter 06: Retail Market Strategy
This gallery contains 1 photo.
Foreign retailers in China are altering their retailing strategies in response to fierce competition, changes in consumer demands, and rising …
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