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Facing dwindling sales trends and ever increasing competition on various fronts, especially from Amazon, Walmart is making innovation a priority. …
Wal-Mart Looks to Grow by Getting Smaller
30 Thursday Oct 2014
Category Archives: Chapter 06: Retail Market Strategy
In Ambitious Bid, Walmart Seeks Foothold in Primary Care Services
24 Friday Oct 2014
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Walmart is a savvy observer of national trends. For example, it recently noted two parallel and prominent developments: First, the …
Plugged-In Over Preppy: Teenagers Favor Tech Over Clothes
20 Monday Oct 2014
Posted in Chapter 06: Retail Market Strategy
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
Not So Cool Anymore, Teen-Focused Retailers Like Abercrombie Try to Reinvent Themselves
02 Thursday Oct 2014
Posted in Chapter 06: Retail Market Strategy
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Speed and distinctiveness. These are the new keys to selling to adolescent customers. Rather than sporting similarly logoed shirts and …
J.C. Penney Burnishes its Liz Claiborne Brand
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
Move Over Avon Lady, the Tweens Are Here
16 Wednesday Jul 2014
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Whereas once homemakers hosted Tupperware parties or sold Avon cosmetics to their neighbors to supplement their family income, today their …
Retailer Target Lost Its Way Under Ousted CEO Gregg Steinhafel
03 Thursday Jul 2014
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In its heyday, Target distinguished itself from its competitors not by offering the lowest prices or the widest offerings but …
After Bribery Scandal, High-Level Departures at Walmart
01 Tuesday Jul 2014
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Detailed criminal allegations against Walmart, indicating that it engaged in illicit and potentially illegal bribery in its efforts to expand …
Quirky, Cult-Like, Aspirational, but Affordable: The Rise and Rise of Trader Joe’s
20 Friday Jun 2014
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The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
Monoprice Booms as Amazon for e-Stuff
18 Wednesday Jun 2014
The e-commerce retailer Monoprice has one primary goal: source and sell electronic accessories and equipment at the lowest cost possible. …
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