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Target has two main goals for its near future: appeal to Millennial customers instead of just their parents and distinguish …
Target Revamps Groceries for Millennials
20 Wednesday May 2015
Category Archives: Chapter 06: Retail Market Strategy
Inside Chipotle’s Kitchen: What’s Really Handmade
08 Friday May 2015
Posted in Chapter 06: Retail Market Strategy
This gallery contains 1 photo.
Every company must balance the extent to which it wants to make improvements of any kind against the costs of …
Staples and Office Depot Say a Merger Will Keep Them Competitive
19 Thursday Mar 2015
Posted in Chapter 06: Retail Market Strategy
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Competitive markets never stay still, and neither does the nature of the competition. The proposed merger between Office Depot and …
Sellers Need Amazon, But at What Cost?
13 Friday Mar 2015
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For sellers that make their products available through Amazon, finding the right level of independence is a constant struggle. Companies …
Four In-Store Trends Marketers Can’t Ignore in 2015
09 Monday Feb 2015
Noting the shifting balance of power, from brands and retailers toward consumers, at least one observer thinks there are four …
Will Cross-Gender Stores Mean More for Lululemon or Nike?
05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
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Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
Does P&G Need Retailers Anymore?
27 Tuesday Jan 2015
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According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
CVS Plays Hardball with Rival Drug Chains
21 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …
How Appealing to Women Has Helped the Home Depot
19 Monday Jan 2015
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With the growing recognition that approximately two-thirds of the decisions about home improvements are made by women, Home Depot has …
U.K. ‘Cheap Chic’ Chain Prepares to Make an Entrance in U.S.: Primark, Vowing Lower Prices than Rivals, Will Repurpose Sears Stores
07 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
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The fast fashion market is dominated by retailers that originated outside the United States, and its continued growth appears likely …
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